Dead tournament bass is bad public relations - the C&R concept was invented

Tony M

New member
In 1971 there was a problem with summer bass kills from the onset for Ray Scott and B.A.S.S. The problem was not a fishery conservation problem, this was the original tournament fish mortality problem. A major public relations problem was at hand because bass tournaments killed them all, all the bass. The bass tournament kill was 100%. Behold a bass tournament PR nightmare.
A quick fix was absolutely necessary, right now; not next year. Organizational survival was at risk.
This new fishing tournament venture had serious PR problems at the onset. Do you know about Ray Scott’s “Bubba Power.” A brilliant PR tactic and a new multi-million dollar business opportunity began.

This happened over 4 decades ago in bass world.

Catch and Release Fishing Tournament – A New Concept http://oxyedge-chum.com/catch-and-release-fishing-tournaments-b-a-s-s-history/
 
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